Discovery - Reply

07 September 2007

IBC 2007

Amsterdam - RAI Convention Centre
Pad.10, Booth 201

Reply will take part to IBC 2007- the leading event for the world of multimedia content creation, management and delivery, dedicated to the Broadcasting Sector at 360°.

Reply will show to the IBC visitors highly innovative best practices set in motion with international Broadcasters, Media Companies and Telco Operators, with focus on:

• Web 2.0
• Digital Broadcasting
• Media Asset Management

The management of Digital Multimedia Assets and the production of the related workflows, like content digitalization and cataloguing, still remain among the most important technological challenges for companies involved in broadcasting and convergence activities.

For this reason, Reply will present the recent evolutions of its solutions based on Discovery Reply™ - Reply's proprietary platform for
Media Asset Management.

For further information: IBC 2007