Discovery - Reply

17 July 2006

NRK chooses Discovery Reply™ products suite

Press Release

Reply, in partnership with The NorCom Group formed by NSA, CognIT AS and NorCom Information Technology AG, has been choosen by NRK, one of the major Norwegian Broadcasting Corporations, to create a "Digital File Based Music Library".

This large project includes the digitalization of all the commercial music held on CDs and Vinyl in order to make more productive and efficient their content distribution and management. Discovery Reply™ products suite is employed.

The NorCom Group together with Reply consists of well-known manufacturers, having acquired a reputation of confidence and solidity within the broadcast and media industry.

The expertise and competence allows the Group to ground and probe into innovation with rapidity and effectiveness. Since the Group is a dedicated and active developer of new product solutions and technologies, that invests in the development of international products, NRK benefits of future-oriented solutions, technologies and services.

The leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment

Amsterdam, 08-13 September

Discovery Reply takes part in the event and presents the Reply Platform for Digital Media Asset Management, proving a new approach to manage, organize and distribute rich media contents on digital TV channels and online.

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