Discovery - Reply

07 July 2006

Round Table on the New Digital Frontiers 2006

Milan - Palazzo Serbelloni

Reply organized together with Business International the first round table focused on the Digital Convergence and the new services distribution models.

The event has represented an exclusive opportuinty to examine in detail to what extent the digital convergence can be a great chance for the increasing number of offered services, and also as regards the diversification in the typologies and in the possibility to give customized solutions.

The key sectors, for which the advantages of digital convergence will be more important and lasting, have to identify some new distributive models, where the simple content becomes a customized, interactive, and multichannel service. Reply also introduced Discovery Reply™ - Reply's proprietary platform for Digital Asset Management.

Authoritative experts and the top management of telco, publishing and media sectors held a debate, moderated by Alan Friedman, on:

- new distributive models able to support the market development
- the state of development of digital convergence: contents and services
- the new technological platforms guiding the technological evolution
- the strategies of an increasingly custom-oriented and innovative offer