Much more than watching TV
Interactive TV has been around for more than a decade, while up to now it has offered little more than a choice of camera angles to view an event from. Instead, thanks to the new generation of Media Asset Management systems, this new media is extended by giving the viewer access not only to an event, but also to the information related to it.
Interactive TV expands the concept of “watching TV” including higher levels of interaction and control. The Service Providers can deliver traditional television programming together with advanced contents, by using their existing infrastructures. This leads to new revenues, new services, and improved customer satisfaction and retention.
For the first time, it will be convenient to deliver a specific program only to the ones who wants to watch it. Service providers can offer their customers value-added applications such as Video on Demand (VoD), personalized content and television schedules, innovative applications beyond TV broadcasting, including server-side PVR services, video surveillance, video network gaming and distance learning.
Having the ability to enrich the content metadata to hold the end-user profile, service providers will have the capability to automatically match & deliver relevant content to profiled consumers, and they may charge a premium rate for each group delivered, while advertisers can target individual profiles within their viewing audience.
Discovery Reply™ provides a comprehensive solution to ensure that rich media assets can be properly exploited allowing to access relevant content with an unprecedented degree of accuracy. In this way service providers benefitare anin terms of enhanced flexibility and reduced costs whilst enriching the consumer experience by allowing them the unprecedented freedom to create their "own" TV.
Discovery Reply™ Multimedia Catalogue extends Discovery Reply product suite providing advanced tools for analytical documentation, linking, aggregation, cataloguing and navigation of very large media archives. Discovery Reply™ Multimedia Catalogue, making all audio/video content immediately fully searchable and accessible, offers to service providers a next generation search capabilities allowing to navigate vast quantities of rich media content and search by a range of parameters including series, episodes, scene, location, key frame, full text, fields an proximity context.