Content: a key factor for the corporate business
The beginnings of a convergence of document management, multimedia content management and knowledge management, are driving the medium and large size Corporation involved in media-related businesses to undertake the adoption of a Digital Asset Management system.
The adoption of a Digital Asset Management system, getting a direct access to brand-approved assets, bringing the benefits of cost-saving, brand consistency and speed of deployment, can improve the efficiency of the sales and marketing departments.
A modern an efficient DAM system provides a distribution layer, together with distributed repositories and federated search, allowing the system to manage "enterprise content" stored in a variety of repositories distributed across the extended enterprise. As well, it allows to selectively publish content back to certain of this repository and to search an index of the contents of all or many of them.
Discovery Reply™ products suite, providing advanced tools to simplify the process of media ingest, encoding, documenting, archiving and delivery, has been ideated and developed for giving an answer to the corporate industry facing the increasing complexity of managing digital media content.
Based on a deep understanding of content formats, communication channels and enterprise infrastructure software, Reply has simplified the deployment of a highly sophisticated, complex multimedia content, enabling corporations to:
- manipulate and cross-link materials at a deep level of granularity;
- reduce costs by sending content in multi-channel modality and for multiple projects;
- facilitate effective multi-discipline, team collaboration;
- shorten time-to-market by improving workflow efficiency and content tracking.
Discovery Reply™ base infrastructure is realized according to the most modern development software technologies and methodologies. More specifically, what has been developed is a web based application, allowing the user to interact with the system according with the same formalities used for Internet browsing. Discovery Reply™ is based on a distributed architecture, built on connected network of components, developed with traditional SDK and interfaced through web services.