The move from analog to digital media
In today’s broadcasting industry, the move from analog to digital media is a compelling trend worldwide. Moreover, one of the growing challenges for media professionals, is how to move and manage their video and audio assets around the world or across the room among different broadcasting systems often incompatible to each other.
In this scenario, Broadcasting TV companies realize that the volume of analog content stored has tremendous unrealized value. Therefore, transfering it to on-line and near-line digital media is a key factor. This operation turns valuable but perishable and difficult-to-access content into immediately reusable assets.
In these environments it is sometime necessary to integrate already existing solutions/products adopted in some of the departments, such as the news-room. The aim is completing the transition to a full digital environment, supporting properly and effectively all the objectives belonging to different specific areas.
Discovery Reply™ products suite has been ideated and realized for giving an answer to the broadcasting industry in order to face the increasing complexity of digital media management. the suite provides advanced tools to simplify the process of media ingest, encoding, documenting, archiving and delivery.
Built on an open, flexible, scalable architecture, Discovery Reply™ seamlessly integrates itself with leading broadcast products and simplifies the process of reusing media in any format, across any network among digital systems.
Upon this base infrastructure, Reply realized its solution of Media Assets Management developing a suite of components, which integrates and enriches the main services in order to realize a modern system for media asset management. The system is very simple to use and easy to learn thanks to the employed paradigms and to the metaphors of visualization and interaction that adhere to consolidate conventions and international standards, as well as conforming to the common language of the multimedia industry.
Through specialized documentalist applications and a rich and customizable metadata modeling, Discovery Reply™ Multimedia Catalogue delivers to end-user advanced annotation, cataloguing and search tools including multilingual spell checkers, thesauri, browsing of multimedia archives, as well as publishing functionalities over standard formats and protocols.